This course is tailored for sales representatives, business development managers, marketing specialists, consultants, entrepreneurs and anyone willing to understand B2B client specifics in the photovoltaic industry. The program covers effective strategies for generating B2B leads, managing the sales process, and understanding industry-specific trends and customer behavior. Participants will learn practical tactics for improving sales outcomes and building lasting customer relationships.

Lecture 1: The first part of The B2B Sales Leads Generation provides an exploration of strategies to identify and engage potential business clients. It covers the development of marketing offers, content creation, and the use of various advertising channels. Additionally, it focuses on optimizing and tracking the effectiveness of these strategies to ensure successful lead generation.

Lecture 2: In the second part called B2B Sales Process we will dive into understanding market trends and selecting promising PV business opportunities within the context of 2024. We will remember the principles of B2B sales, including the stages of sales from initial contact to building trust, emphasizing the importance of customer interaction and handling objections. Additionally, this part of the course will focus on effective sales strategies specific to the PV industry, customer behavior adaptations, and maintaining long-term customer relationships through effective communication and customer service practices.